Gucci fragrance launches at Delhi Duty Free

Franco's latest collaboration with Gucci marks another milestone in his relationship with the Italian fashion house, as he was the face of its fragrance Homme in 2008.

© PA Images / John Shearer / AP

James Franco

"James has an innate ability to fuse classic with contemporary style and interpret formalwear in an individual way, personifying the spirit of our Made to Measure man our clients relate to," Gucci's creative director Frida Giannini told WWD.

The Made to Measure print ad campaign will be photographed by Mert Alas and Marcus Piggott, and a commercial will be shot by Only God Forgives director Nicolas Winding Refn.

"I'm always excited to work with Gucci," shared Franco, "and the relationship has grown a lot. We are great collaborators and are on the same page." 

Made to Measure will be launched exclusively at Harrods in early July and will be made available in Macy's in mid-July, followed by a global launch in August and September.

Last year, Gucci signed on Blake Lively to star in the ad campaigns for the female scent Premiere.

Watch Blake Lively's Premiere commercial below:



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"The new addition to the fragrance collection comes as a result of continuous effort of the well known creative director Frida Giannini. Glorious Mandarin is a mouth-watering, fruity, floral celebration of the Mandarin's joyful energy to put one in a glorious mood. It is a bouquet of scents inspired by the house's renowned flora pattern," said an official spokesperson.

Delhi Duty Free already houses the other three fragrances in Gucci's Flora Garden collection - Gucci flora Glamorous Magnolia, Gucci Flora Gracious Tuberose and Gucci Flora Gorgeous Gardenia, which are all very popular with the Indian travelers since the time they launched at the duty free shops in Delhi.