Kiehls want
to express the fact that they are not just about creams, serums,
perfume oils and musk. The apothecary-inspired beauty brand is
well-known for its reference musk oil from the 1920s (current comments deplore the changes in the formula - expect another musk uprising),
less so for its discreet collection of Essence Oils, which apparently
has been discontinued as the new Aromatic Blends launches from July
2012. The library comprises Orange Flower & Lychee; Vanilla & Cedarwood; Nashi Blossom & Pink Grapefruit; Fig Leaf & Sage....
Chris Salgardo, president of Kiehl’s USA said,
"“Each
collection has a unique sourcing location or sourcing inspiration,“We
are using a variety of responsible sourcing philosophies to represent
each ingredient in its purest, most efficacious form.”
Body lotions and cleansers will feature the following ingredients: squalene,
shea butter, avocado, olive fruit, sweet almond, apricot kernel,
sesame seed oils, and sucrose cocoate, "a skin cleanser that softens as
it cleans."
"Each blend will have
fragrances in two sizes, 30 ml. for $40 and 100 ml. for $75, as well as
an 8.4-oz. Skin Softening Body Lotion, $26, and a 8.4-oz. Skin
Softening Body Cleanser, $24. A coffret of all four scents will be sold
for $55."
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