chloé unveils fragrance love, hloé hosted a cocktail party last night at apicius, the renowned parisian restaurant,

hloé hosted a cocktail party last night at apicius, the renowned parisian restaurant, for the launch of its new women’s fragrance ‘love, chloé’. http://lasmuestrasenelperfumedelafragance.blogspot.com/

ralph toledano, ceo of chloé, and michele scannavini, president of coty prestige, welcomed 200 guests, celebrities and journalists from all over the world, for an exclusive event entertained by dj and music producer seb chew.

guests included hannah macgibbon, chloé’s creative director, carine roitfeld, julie depardieu, sylvie testud, ludivine sagnier, marina foïs, marie-josée croze, karin viard, zoé felix, hafsia herzi, géraldine pailhas, claire castillon, mélanie bernier, inez van lamsweerde, vinoodh matadin, stanislas merhar, joey starr, gaspar noé, tom pecheux, joseph altuzarra, alexis mabille and roman coppola who directed the tv commercial which was unveiled at the event as a video installation in the private garden.

the ‘love, chloé’ fragrance, was created by hannah macgibbon for the chloé woman: radiant, generous, feminine, understated chic.

‘love, chloé’ will be available in perfumeries in europe as from september 2010.

for more information on love, chloé: www.cotypress.com