Nicole 'Snooki' Polizzi launched her new beauty product and perfume

Stepping out for some promotional duties, Nicole “Snooki” Polizzi launched her new beauty product and perfume line on Tuesday (November 13) in New York.

Showing off her new red locks under a black hat, the “Jersey Shore” star donned skin tight brown pants, brown knee high boots and a black blouse as she posed for photos with a bottle of her flirtatious fragrance.

The 24-year-old new mom said she wanted the scent to be “bubbly, cute, flirtatious” and “tacky and gaudy, just like me.”

Meanwhile, Ms.Polizzi is set to appear with the rest of her “Jersey Shore” castmates for a “Restore the Shore” benefit to raise money for those affected by Hurricane Sandy. The charitable special will air on Thursday, November 15 at 11 pm on MTV.

Enjoy the pictures of Nicole 'Snooki' Polizzi at the launch of her beauty product and perfume line (November 13).